The D&C marketing is specialized by area: food, beverages, confectionery and organized in units under the direction of the Marketing Director.
The units are managed by Senior Brand Managers, responsible for relations with suppliers, commercial and logistics activities in execution of the plan agreed with the industrial partners.
D&C marketing has a solid experience in consumer marketing, in particular:
- market analysis (AC Nielsen and IRI Infoscan data)
- research and product development (product testing, U & A, qualitative and quantitative research)
- ADV/PR projects and management of media agencies (planning and buying)
- consumer promotions (on-pack, in-pack, bonus packs, bonus discounts, etc.), events, sampling
- promotional material, printed material, packaging
- web marketing (buzz marketing)
- organization of events and public relations